Pop-Tarts is making light of the hectic housing market with a unique gingerbread house listing on Zillow. In celebration of Pop-Tarts’ revival of their gingerbread flavor (after over a decade), the Kellogg brand has created a gingerbread house made entirely of Pop-Tarts that’s located under a “real” listing on Zillow. Consumers who click on the house will be taken to a “landing page with directions about how to create their own Pop-Tart houses and share them on social media for the chance to win $15,000.” The idea is that the money can be used towards their mortgage—and Millennials who want houses could certainly use that help these days. In this unlikely partnership, the companies are appealing to two things we know young consumers love: limited edition products and nostalgia. (Marketing Dive)
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