Ralph Lauren is reaching young Gen Z with a Fortnite partnership. Strange brand collabs are trending to get young consumers’ attention and we’ve found another one. The 55-year-old brand transformed their OG logo from the iconic polo horse to Fortnite’s silly cartoon piñata llama (of course with the polo player still atop). The collab, which features digital in-game clothing that’s accompanied by IRL pieces, has proved to be a major hit with young consumers. The official Polo Ralph Lauren x Fortnite Polo Shirt on the brand’s website is completely sold out in all four colors for most of the sizes. YPulse told you just how important it is for classic brands to adapt to new generations in order to keep their longevity—and over the pandemic, we saw how brands have had to change up their style in order to reach young consumers who began to shop more online. (Fast Company)
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