Stranger Things is celebrating “Stranger Things Day” with a ton of fun merch and events—including the opportunity to watch it in theaters. In honor of the day main character Will Byers originally went missing in season one, Stranger Things announced on Twitter, “cancel your plans, call your party & tell them you are booked and busy all day nov. 6 bc STRANGER THINGS DAY IS COMING.” There will be “strange surprises, special guests, merch drops” and special screenings of season four’s second half in major cities, but ironically excluding any showings in Indiana, where the show takes place. Netflix also announced that attendees should “come dressed to impress in [their] favorite Stranger Things costume and swag — prizes will be rewarded for best dressed!” The series is known for their spectacular (and strange) offerings and these kinds of brand partnerships really resonate with young consumers. (UPROXX)
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