Bandier and FitOn are appealing to young consumers with shoppable live fitness classes. Bandier is known for being a hot workout destination in NYC and LA that hosts popular instructors like Amanda Kloots. Now, Bandier’s Studio B is teaming up with “freemium” platform FitOn to host the new “Bandier Challenge” across eight classes brought on by three top trainers. The live streamed classes “will allow viewers to click over to Bandier’s site and shop the exact looks that instructors Kloots, Morgan Willett and Kelsey Heenan wear,” which will be from Bandier’s in-house brands All Access, Le Ore, and WSLY. YPulse research shows that not only are Gen Z and Millennials paying more attention to their wellness, they’re also growing more interested in live shopping. (Glossy)
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