Twitch is burning bridges with its creators following new plans for pay cuts. The platform recently revealed that they were going to take a larger cut from streamers’ subscription revenue and even pressured creators to include more ads in their videos. At the recent San Diego TwitchCon, creators like @HasanAbi (2.3M followers), commented how it’s absurd that a company as large as Amazon, (who purchased the platform in 2014) is forcing Twitch to “squeeze more revenue out of its top creators.” Hasan even handed out newspaper-like flyers at his TwitchCon booth that read, “Twitch Steals 30% of Revenue From Content Creators.” Starting next June, streamers with premium tier subscriptions will have to split their earnings 50-50 with Twitch after their first $100,000, which will affect several hundred creators. YPulse told you how Twitch has become a youth marketing mainstay and our Celebrities and Influencers report data shows that a quarter of Gen Z males say the platform has their favorite online celebrities. (NYT)
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