Ritz crackers is celebrating diverse traditions this holiday season. A part of their new campaign “Our Holidays,” the brand is tapping their longtime partnership with Bon Appetit to showcase a new cookbook featuring recipes and various cultural stories as well as a video series that explores different cultural cuisines. There will be three videos where a Bon Appetit chef cooks alongside American families celebrating their culture from the Philippines, Nigeria, and Azerbaijan. Ultimately, Ritz’s “Our Holidays” campaign stems from the brand’s overarching “A Taste of Welcome” initiative, which is set on “demonstrat[ing] inclusivity and commonality through culinary traditions.” YPulse’s Thanksgiving Plans report data shows that over a third of Gen Z and Millennials say that they plan on eating foods from their family’s cultural heritage. (Marketing Dive)
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