Kerrygold is launching an interactive story experience to appeal to Millennial parents. The brand’s Magical Pantry is compiling recipes in a fable-like format that are intended to encourage families to cook together. Made for both desktop and mobile devices, The Magical Pantry “lets young families fully customize a character, pick from almost 40 recipes, and select one of four unique fables to read and enjoy.” The characters are then woven into the stories and help bring the recipes to life. The recipes were crafted with the help of The Dynamite Shop, “an interactive cooking school that specializes in creating kid-friendly recipes.” YPulse’s Cooking and Diets report data shows that 88% of Millennial parents agree that it’s very important to eat dinner with their children—and now they can creatively cook with them, too. (Little Black Book)
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