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Popular British children’s show Peppa Pig has introduced its first same-sex couple. 

Sep 21 2022

Popular British children’s show Peppa Pig has introduced its first same-sex couple. Airing for 18 years, Peppa Pig’s focus on emotional development and creative problem-solving has made it a feel-good favorite for a generation of children and parents around the world. Now, it’s entering a new era of cultural relevance with the introduction of two same-sex characters—a lesbian polar bear couple. Young consumers have long been vocal advocates for diversity and inclusion in media and entertainment, which is leading young parents to prioritize these values for their kids, too: 67% of Millennial parents say they are more interested in content for their kids when there is a diverse cast / characters. This has led to a movement toward more inclusive children’s content across countries and channels. (The Guardian)