U.K. mobile network Giffgaff has promised to freeze its prices for a year with a light-hearted campaign that attempts to predict the future. 

U.K. mobile network Giffgaff has promised to freeze its prices for a year with a light-hearted campaign that attempts to predict the future. As U.K. consumers face record-high inflation and ensuing cost-of-living crisis, brands are finding ways to ease their financial worries. Giffgaff is the latest to implement a price freeze, which will stay in effect until December 2023. The mobile network’s announcement came in the form of a 30-second TV spot, which showcases what life might look like by the end of 2023, including suggesting that the most followed influencer will be a houseplant named Paul and that chatbots will legally be allowed to marry. Young Europeans are fans of brands that use personable and entertaining marketing techniques, but even more so, Gen Z and Millennials are looking to save money. When asked what they think is the biggest problem their generation faces now, economic issues were among the top issues listed. Meanwhile, young Europeans are expressing worry about the state of their current and future finances. (Adweek)