Luxury fashion house Valentino is broadening its sustainability efforts by making its website more green. 

Luxury fashion house Valentino is broadening its sustainability efforts by making its website more green. European fashion brands have been making strides towards sustainability in a bid to reach eco-conscious young consumers, including opening secondhand and rental marketplaces and introducing eco-friendly materials. But as technology’s impact on the environment becomes a larger part of the climate change conversation, young consumers expect brands to shift their digital practices, too. As part of its ongoing campaign to become a sustainable brand, Valentino hired a company to assess its digital footprint, which it will use to implement actions aimed at reducing its impact on the environment. (Fashion United)