YouTube Shorts is gearing up for a new ad-revenue program to entice creators—and possibly move them away from TikTok. YPulse research shows the competition to attract online creators (with payments) is heating up. Yet, creators aren’t earning their fair share on TikTok, despite it being young peoples’ most loved platform. Just this week, renowned young adult author John Green tweeted, “TikTok is ripping off creators to an astonishing degree and it will inevitably spell their doom.” Now YouTube Shorts is planning on changing their own platform to lure more creators and their viewers. During their Made on YouTube event, the platform may announce that “YouTube Shorts creators would get 45% of ad revenue.” While this is a smaller amount than longer YouTube videos, it’s a major upgrade from TikTok’s Creator Fund which members have reported earning only two cents per every thousand views. (TechCrunch)
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