Target’s first style partner for their new “Future Collective” is editor and content creator Kahlana Barfield Brown. The brand’s new line will feature collabs with a “rotating crew of style influencers” to target young consumers with diverse fashion tastes. The label’s first partner is Kahlana Barfield Brown, previously InStyle’s beauty editor, known for her classic streetwear style with a unique edge, which she shares with her following of over 300K on Instagram. Sizes will be inclusive, and most will cost under $35, with Brown saying of the collection: “Accessibility does NOT have to sacrifice style or quality.” YPulse research shows 74% of BIPOC young consumers think it’s cool to buy clothes from stores like Walmart, Target, and Amazon. (Fashionista)
