Swedish House Mafia is partnering with Swedish retailer IKEA to help young consumers build their dream studios. Launching in October, the limited collection OBEGRÄNSAD (ironically meaning “unlimited”) will “enable the many rising creatives in music and digital arts to build their home studios at an affordable price.” The collection features 20 smart home furnishings and accessories such as “a record player, LED floor, wall and work lamps, a clock; stands for laptops, tablets, speakers, and records; a desk,” and much more. YPulse research shows that music / playing an instrument is in Gen Z and Millennials’ top 5 hobbies and the band wants to provide young consumers the opportunity to use products they wish they had growing up as a young musical group. (People Mag)
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