Roblox is planning on growing up alongside their players. The gaming platform is adding age guidelines to its games and will aim their ads at a slightly older audience, while still supporting their millions of young players. At the beginning, the majority of their gamers were under 13-years-old, now the majority are older—and the platform’s many custom brand experiences like Gucci Town, Spotify Island, and a Chipotle restaurant are geared towards them. As they add more brand experiences like “portals,” Roblox is also putting a huge emphasis on their creators; their “new ad system will allow creators to drop 3D ads into their own experiences — like a billboard in a sports stadium or on top of a cab in a game — and to get a cut of the ad revenue.” (The Verge)
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