Meta is putting emphasis on their creators—starting with digital artists. By providing the next gen with the opportunity to build an audience and earn money, Meta is hoping to retain creative talent for their future metaverse plans. With their new Creators of Tomorrow initiative, Meta specifically wants to highlight creators from Europe, The Middle East, and Africa. Through the Creators of Tomorrow mini-site, users can see all 150 participants and examples of their work. While some creators are working in Meta’s Horizon Worlds VR environment, “which enables them to build new, immersive experiences,” others on Facebook and Instagram are incorporating “more AI-based content recommendations to better showcase emerging talent.” (Social Media Today)
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