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EarthSnap is a new app targeting Gen Z and Millennials by reconnecting them to nature. 

Sep 12 2022

EarthSnap is a new app targeting Gen Z and Millennials by reconnecting them to nature. As Bo Burnham’s Inside spoke to, it’s almost as if things going on in the digital world are more important than the real world. Gen Z and Millennials are known as digital natives and have grown up alongside all sorts of new tech. YPulse’s Tech / Device Usage report data shows that they spend almost eight hours a day on their smartphones, leaving little time for nature. EarthSnap is tackling this issue by keeping young consumers on their phones while simultaneously reconnecting them with plants and animals. The app provides information about various species via users’ phone cameras and helps educate them about the natural world. With looming climate change, the app also hopes to encourage young people to identify and protect endangered plants and animals. (Spring Wise)