The podcast industry is booming—and now Twitter is getting in on it. The social media platform is upgrading their Spaces tab by making it a podcast discovery feature. The app is currently testing the redesigned Spaces tab to categorize audio content by subject (like news and sports) and include some podcasts. Twitter’s internal research shows that 45% of their users in the U.S. also listen to podcasts monthly. Similarly to the app’s For You feed, the content “will be tailored to individual users according to the content and accounts they interact with on Twitter.” Users can also personalize the algorithm by giving podcasts a thumbs up or down. YPulse’s TV and Entertainment report data shows that 64% of 13-39-year-olds listen to podcasts and we’ve also recently shared that Gen Alpha is already tuning into them. (Mashable)
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