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Buy-now-pay-later service Afterpay is partnering with New York Fashion Week designers to create custom NFT keys. 

Aug 29 2022

Buy-now-pay-later service Afterpay is partnering with New York Fashion Week designers to create custom NFT keys. “The Keys to NYFW” NFTs will allow those who buy them to choose from “either an experience chosen by the brand or a limited-edition designer product that is only available to the NFT holders.” For example, they could opt for experiences with designers such as attending a NYFW after-party and private meet-and-greet shopping experience, or choosing from personalized memorabilia like signed runway sketches and a copy of a designer’s book. Each designer involved is offering 25 keys sold at $100 each while Afterpay itself is “offering 250 free NFTs, providing access to backstage footage from NYFW on the same website.” In the past, those who attended NYFW had to be invited, but now Afterpay is democratizing the luxury experience and allowing fans to be involved in the event beyond just witnessing it through photos, articles, and social media videos. YPulse’s Buying Into Crypto and NFTs trend research shows that for some Gen Z and Millennials, opportunities to win free tickets to experiences (concert tickets, parties, etc.) would influence them to buy an NFT, but the potential that the NFT will increase in financial value is actually the top reason they would be interested. (Glossy)