Frozen meal brand Kidfresh is releasing a new wine for Millennial parents who steal their kid’s chicken nuggets. According to a Harris Poll study, 81% of parents admit to stealing leftover food off of their kids’ plates. Kidsfresh’s co-founder teamed up with indie agency fable.works and Ancestry Cellars to curate a wine just for them. The wine, appropriately named Chardonnuggets, is said to perfectly pair with the brand’s chicken nuggets and also comes in a set along with Red Wagon, a red blend recommended to go with the brand’s Wagon Wheels Mac & Cheese. Kidsfresh recognizes that virtually every parent has wanted something off their kid’s plate and their “Reserve just adds a little class to that chaos.” Millennial parents want meals that are quick and easy for their kids and YPulse’s Cooking and Diets report data shows over half agree with the statement: “I am more interested in easy to prep meals for my kid(s), than how nutritional it is for them.” (Adweek)
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