Mass merch retailer Primark is now selling vintage clothes at its Birmingham store. YPulse’s WE Mass Merch Mentality trend report dug into young consumers’ love of big box retailers, which offer them quality products at affordable prices. Our data shows that nearly half of young consumers regularly shop at mass merch retailers. But at the same time, Gen Z and Millennials are embracing secondhand clothing in the face of their growing concerns about climate change. In response, many major brands have entered the circular economy, including mass merch retailers such as ASDA and now Primark. The retailer’s vintage section—which is set to expand to other locations soon—will feature clothes from the ‘70s, ‘80s and ‘90s, including denim, graphic tees, printed sweaters, and much more from brands such as Tommy Hilfiger, Nike, Converse, Levi, and Dr. Martens. (Retail Gazette)
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