NEW GEN Z 101: Unlock & Outlast Microtrends

In other dating news, Tinder is losing its spark as Gen Z is flocking to other apps. 

Aug 24 2022

In other dating news, Tinder is losing its spark as Gen Z is flocking to other apps. Tinder’s downloads have been dropping while competitors like Hinge and Bumble have been maintaining growth—and the app is blaming Gen Z. Tinder “scaled down its efforts at creating dating spaces in the metaverse” after the gen showed little to no interest in dating with a VR headset on (although this should be surprising to no one). While the app is still popular and holds a witty presence in TikTok’s comments sections, Tinder has been around for a decade now and Gen Z is simply more interested in building new types of connections in other spaces that offer different experiences. YPulse’s Dating and Relationships report shows that Gen Z is less likely (11%) to use dating apps than Millennials (32%). (Mashable)