Prequel is on its way to being Gen Z’s favorite photo editing app. YPulse’s New Content Creators trend report data shows 30% of Gen Z use other apps to edit their videos/photos before posting. Since their launch in 2018, Prequel has been downloaded more than 100 million times and has emerged as a favorite among the gen for their plethora of dynamic filters. The famous cartoon filter went viral on TikTok this year and ever since then, the app “has consistently ranked as one of the most popular apps of its type, especially in the U.S., Europe, South America, and Asia.” With over 5 million followers on TikTok and Instagram, the majority of Prequel’s paying customers are under the age of 25 and the app is racking up celebrity and influencer endorsements who use the app’s “library of over 800 filters and effects [and] numerous video templates” that even supports gifs and stickers. (PetaPixel)
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