MissDarcei’s iconic “Black Girl Tries” videos made her a hit on YouTube. YPulse is always keeping tabs on BIPOC influencers brands should know about, and Toronto based beauty guru MissDarcei is another to pay attention to. Darcei’s long-term relationship with YouTube started in 2010, but she really found success over the pandemic when she began making daily short-form content on YouTube Shorts. Her first viral video, Black Girl Tries Following A Korean Makeup Tutorial, helped her reach her now over 2 million subscribers and make YouTube her full-time job. Darcei’s Black Girl Tries series is her most popular content and she’s currently working with a brand on an upcoming product launch. By testing new makeup, her videos are inspiring to young Black girls who are curious to see how different products would look on their skin tones. YPulse’s Celebrities and Influencers report data shows 41% of Black Gen Z and Millennials trust YouTubers most of any public figure. (Tubefilter)
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