The body spray market is expected to grow exponentially by 2026 thanks to young consumers. According to Transparency Market Research, the increase in popularity for body spray is being driven by young consumers. When choosing a spray, young consumers take multiple factors into consideration like “quality, fragrance, practicality, suitability to skin type, and price.” Young people are drawn to affordable yet good quality body spray and their increase in awareness regarding “exercise, physical activity, and overall fitness is expected to boost the global body spray market during the forecast period;” showing that young consumers prioritize freshening up after a workout. Under the hashtag #BodySpray (currently at 71.6 million views) on TikTok, users have shown that fragrance is a part of their personality/overall aesthetic and frequently show new product drops. YPulse’s Gen Z and Brands special report shows Bath and Body Works is a top brand among the gen and one they say “keeps getting better.” (Digital Journal)
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