Netflix launched a metaverse experience based on their summer hit The Gray Man. Netflix is hellbent on continuing the gamification of entertainment, despite recent data showing barely 1% of their subscribers are actually playing the games they’re rolling out. This time however, Netflix is partnering up with another platform, creating an immersive experience in Decentraland. Considered a “metaverse mission,” the game introduces players with an instructional video from Ryan Gosling and sends them through a maze that replicates the one featured in the movie. Users are encouraged to complete the maze as quickly as possible for the chance to win digital prizes along the way. YPulse’s Metaverse trend report data shows 67% of Gen Z and Millennials see virtual worlds as entertainment. (LedgerInsights, Blockworks)
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