Denny’s is targeting Gen Z by supporting diversity and inclusion in esports with a Twitch series. In collaboration with Complexity Gaming, Denny’s is hoping to reach young consumers through digital spaces and prove they are “socially conscious.” Four female-led streams from Beccatilts, Emily Wang, Vicky Palami, and Ninjayla will go live on Twitch through September. Each stream will include “pancake drops” that “will reward viewers with prizes such as free delivery, merchandise, discounts and more.” YPulse research shows how Twitch is becoming a youth marketing mainstay and our Gaming report data shows 40% of Gen Z watches esports/gaming streams on Twitch. (Marketing Dive)
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