Sweetarts is hosting a festival on TikTok celebrating the talent of young filmmakers. Sweetarts’ Be Both campaign has been ongoing since 2019 and is encouraging “Gen Z’s values of diversity and inclusion.” In honor of the brand’s Be Both initiative, young amateur filmmakers will be able to submit their creations (from August 12th to September 7th) for the chance to win $25K in each of the four categories: “Best Expression of ‘Be Both,’ Best Story Time, Best Use of Video Tools and Best Colorful Creation.” Actress Xóchitl Gómez will help promote the festival on TikTok and will announce each winner in a livestream on October 6th. YPulse research shows that the majority of Gen Z and Millennials are nano-creators and they’re fueling “the creator economy.” (Marketing Dive)
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