Daily routine videos are fueling Gen Z and Millennials’ love of soothing content. #DailyVlog on TikTok is known to be a relaxing place viewers can go to feel connected and “savor even the mundane details of everyday life.” The hashtag currently has over 17 billion views, proving simple content like making breakfast, getting ready for the gym, and going grocery shopping is not boring, and actually elicits a sort of calm for many young audiences. Psychotherapists figure that these types of videos give viewers a sense of comfort and control. #DailyVlog creators like Nabela Noor, Jackie Aina, and Austin Chui create content to romanticize their lives, making everyday activities fun and maybe even give viewers the motivation to get things done. YPulse’s Main Character Energy trend report data shows 58% of Gen Z and Millennials romanticize their lives. (RollingStone)
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