Young consumers love affordable fashion—and they’re surprisingly finding it at Costco. It’s no secret young consumers are getting their fashion inspo from social media trends and influencer recommendations. YPulse’s Fits For The Feed trend report data shows 56% of Gen Z and Millennials say TikTok is the top platform that creates fashion trends and thanks to the app, young consumers are now looking to Costco for clothing. The wholesale store, typically known for bulk groceries, is growing in popularity under the TikTok hashtag #CostcoClothes (with 4 million views) showing haul videos. A large section in the center of their stores holds piles of name brand clothes that are popular among Gen Z and Millennials like Nike, Adidas, Eddie Bauer, Calvin Klein, and Banana Republic. The best part is, the items are super affordable, with Calvin Klein leggings going for $19.99 and Banana Republic shorts for $14.99. YPulse’s Mass Merch Mentality report highlights the values that are important to young shoppers and price is their top factor. (Refinery29)
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