And in other cost-of-living crisis news, mass merch retailer Primark has promised to freeze the price of its children’s clothing collections to help parents save. The brand has promised to lock prices on everything from sweatshirts to briefs, and even school uniform essentials. Prices will be frozen at as little as £1.80 for a t-shirt and £2.80 for socks, and will also include the brand’s Primark Cares range, which is made from recycled and sustainably sourced materials. YPulse’s WE Mass Merch Mentality trend report dug into young consumers’ love of big box retailers, which offer them quality products at affordable prices. Our data shows that nearly half of young consumers regularly shop at mass merch retailers, which is even higher among parents (57%), who are always seeking affordable and stylish kid’s clothes, with or without a cost-of-living crisis looming over them. (Proper Manchester)
