J&J launched a new skin and hair brand for babies appealing to Gen Z and Millennial parents. Vivi & Bloom was created for young parents and the brand’s core values are modeled after viral beauty trends that have surfaced over the last decade. Available at Walmart, Amazon, and select chain drug stores, the line of five products, including shampoo, body lotion, and a scalp/body oil retails for all around $10 and are made of natural ingredients. A community of Gen Z and Millennial caregivers referred to as “The Village” were a part of the formulation process where they “weighed in on brand values” and chose to partner with the nonprofit Newborns in Need. Verified by the Environmental Working Group, Vivi & Bloom is considered a premium brand and “clean beauty.” YPulse research shows Millennial Parents are even more likely to be interested in clean beauty and personal care products than non-parents. (Glossy)
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