Tabitha Brown’s Target collection includes a 75-piece clothing and accessory line.

Tabitha Brown’s Target collection includes a 75-piece clothing and accessory line. YPulse let you know about Brown, a social media star, actress, and entrepreneur, when she went viral for her vegan recipes and positivity back in 2020–and now she’s working with Target on an ongoing collab. This summer, shoppers will have access to four limited-time only collections that feature apparel, swimwear, accessories, home office supplies, and, of course, food/kitchenware as an ode to her TikTok success. Brown has been working with the brand on social media for two years now, and Target adored her so much that they wanted to team up for something grander. Available in stores and online, her first drop launched in June and according to Brown the collection is made to make wearers “feel bright, feel alive, feel colorful, because that’s me.” Appealing to young consumers, each item will cost around $30 and no more than $44. YPulse research shows Gen Z and Millennials actually love shopping at big box stores, and 57% of BIPOC young consumers shop there because they say it’s affordable. (Essence)