Gen Z and Millennials aren’t shopping at big box stores because they have to, they actually want to. These three stats from YPulse’s recent Mass Merch Mentality trend report explore their retail attitudes… TL;DR: The majority of young shoppers think it’s cool to buy clothes from Walmart, Target, and Amazon Over two in five young consumers would shop at a mass merchandise retailer / big box store even if price didn’t matter Shopping big box and mass merch retailers has given these generations a treasure hunter mentality Walmart, Target, and Amazon consistently ranked highly on YPulse’s youth brand tracker. These are the three top retailers among both generations, and Amazon was in the top 10 ranking of brands for both gens at the end of 2021. This might come as a surprise to older generations who think of big box shopping as “uncool” or think young consumers’ purchases are completely focused on supporting causes. But there are many things contributing to Gen Z and Millennials’ retail choices, and of...
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