Uprise is helping Gen Z manage their money in big ways. As the gen continues to enter the workforce, they may find themselves being pulled in every direction when it comes to giving and receiving money thanks to Venmo, CashApp, and other forms of direct deposits. Uprise is helping young people make sense of that through their algorithm and human experts who make recommendations on what to do with their money based on their history. For example, Uprise can help with transferring certain amounts to various accounts or even suggest a user increase their 401(k) contribution to take full advantage of a company match. YPulse’s Fintech report data shows 53% of Gen Z use an app to track their finances and 66% prefer a human advisor; it’s a good thing Uprise incorporates both. (TechCrunch, AltFi)
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