Sweetgreen is challenging customers and rewarding them for their healthy eating habits. The salad staple is reaching Gen Z and Millennials by offering them a ton of digital benefits and adding a gamified experience to their app. With the help of TikTok’s famed boujee-foodie Emmanuel Duverneau (and his 3.1 million followers), Sweetgreen is adding to the hype of their popular Harvest Bowl and connecting young consumers with “real food.” The new Rewards and Challenges program will offer customers half off their next bowl after purchasing one, and a ton of other perks including “spend $20 and receive a $4 credit on your next purchase, add a side item to your order and receive a free beverage, [and] order delivery and receive free delivery on your next order.” YPulse research shows eating a healthy/balanced diet is a top priority for Gen Z and Millennials and tapping TikTok stars is a sure way to influence their purchasing decisions. (Forbes, Marketing Dive)
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