It’s almost preposterous to get married these days without consulting #WeddingTok first. Young bride and grooms-to-be are saying goodbye to wedding planners and bridal magazines and are turning to TikTok for everything they need instead. The app has become a go-to source for all things wedding planning and a hub for dress boutiques, caterers, venues, and more to promote their products/services. #WeddingTok has amassed over 2.4 billion views on the app and staple brands like David’s Bridal and Zola are using the platform to consistently show consumers who are worried about inflation that “there are options” when it comes to their prices and even small businesses like photographers are benefiting from the exposure. The wedding industry was hit hard by the pandemic, but after 2 years of delays, YPulse research shows wedding trends have shifted and TikTok is looking like the number one spot to keep up with them. (AdAge)
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