IHOP launched a Minions-themed menu to promote the upcoming movie to families. YPulse told you that meal collabs have been a popular marketing trend in the last year—and ahead of the summer release of Minions: The Rise of Gru, Universal Pictures partnered with IHOP to debut an all-day Minions-themed menu from June 21 to August 21. The menu features eight new items, including Ba-Ba-Banana Pudding Pancakes (with banana slices, banana pudding, and “Minion sprinkles”), a Ba-Ba-Banana Milkshake, Cinna-Minions donut holes, Gru’s Evil Steakburger, the Minion Mango OJ Splasher, and Cold Gru Iced Coffee. During this period, IHOP is also running a promotion that gives kids 12 and under a free entrée from the kid’s menu, with the purchase of an adult entrée. YPulse’s summer plans report found that 15% of Millennial parents planned to buy tickets to see Minions: The Rise of Gru. (Thrillist)
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