Snap is testing a Snapchat+ subscription service that will give users exclusive perks. YPulse research shows Snapchat is in Gen Z and Millennials’ top ten favorite social media apps and our Social Media Behavior report shows 48% of Gen Z say keeping up with friends’ and families’ lives is a main reason they visit social media platforms. Now, users who wish to participate in Snap’s subscription service, which will be just under $5 a month, can stay in-the-know at borderline stalker-esque levels. Snapchat+ subscribers will stand out with a badge on their profile, letting others know they’re a subscriber and the perks include being able to pin a “#1 BFF”, access to exclusive icons, see your BFF’s orbit, and have visibility of friends’ whereabouts within the last 24 hours. If this “recipe for drama” isn’t enough, subscribers will also be able to view who rewatched their story, so no more checking in on their crush a million times. (The Verge)
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