If the multiverse is real, we hope TikTok never stops making wholesome content. Gen Z and Millennials are sharing theories on their favorite app under the hashtag #Multiverse (currently at 2.8 billion views) inspired by Marvel’s Cinematic Universe and A24’s Everything Everywhere All at Once. Creators are setting up videos with Stephen Sanchez’s song “Until I Found You,” using the phrase, “If the multiverse is real, I hope…” and finishing it with heart-wrenching, sometimes comical, sentiments. One user (@midwestavenger) “paired the bittersweet song and trend with the memory of his late sister, his post reading, ‘if the multiverse is real, I hope there’s one where I still have my big sister.’” His video has amassed over 400,000 views and is filled with comments in support of his grief. YPulse’s Content Cure Report data shows 77% of 13-39-year-olds say they enjoy pure/wholesome. (Bustle)
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