TikTok did what it does best and made the value of this water brand surge to $1 billion. YPulse has explored how Cirkul water bottle reviews have gone viral under the hashtag #TikTokMadeMeBuyIt (currently at 14.1 billion views) and now, although the brand just hit Walmart shelves this spring, the company has sold over 1.5 million units. Cirkul water is not regular water, so shoppers won’t find it in the beverage isles; instead, Cirkul water is located in the Home section. “Users fill the Cirkul-branded plastic bottle with water, insert a flavor cartridge and set an intensity dial to customize options ranging from iced coffee to strawberry lime.” With sustainability a core focus of the company, they say, “The amount of plastic in the cartridge itself is equivalent to an average standard bottle, and then on average a consumer is able to refill their Cirkul bottle six times.” (Bloomberg)
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