NEW GEN Z 101: Unlock & Outlast Microtrends

Workleisure is the new business casual (emphasis on the casual) when it comes to fashion for the new wave of hybrid workers.

Jun 15 2022

Workleisure is the new business casual (emphasis on the casual) when it comes to fashion for the new wave of hybrid workers. YPulse’s Fashion and Style research predicted that “biz-leisure” would be a COVID-born trend that lives on post-pandemic and workleisure is proving it’s true. Also known as “business comfort” and “power casual,” workleisure is at the forefront of fashion for young workers as a result of the Great Resignation and push for remote positions. Personal styling retailer Stitch Fix surveyed 1,300 clients in March and “found that nearly half of them wanted to buy a new work wardrobe, and that 68% said they planned to wear more relaxed silhouettes in the office than they did pre-pandemic.” Young shoppers are gravitating towards stretchy-knitted pants and loose tops. Traditional work-wear go-tos like J. Crew are adapting to this trend but also finding themselves in competition with unexpected retailers like Lululemon and Athleta. (Fashionista)