Edgewell is targeting Gen Z with a “clean” inspired skin care line called Fieldtrip. YPulse told you all how Gen Z is fuelling the “clean beauty” trend with our research showing clean beauty is the No. 1 beauty trend that Gen Z and Millennial females are interested in trying. Now, Edgewell (the brand behind Schick, Wilkinson Sword, Billie, and Hawaiian Tropic) is feeding into the trend with Fieldtrip, a new skincare line that features products with “luxury ingredients” under $25. With the slogan, “Your Earth, Your Skincare,” all products are vegan and cruelty free and young consumers can purchase a cleanser, moisturizer, shave lotion, lip mask, serum, eye gel, and a facial mist on Amazon and Fieldtrip’s DTC website. (Marketing Dive)
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