Two French finfluencers are hoping to open the world of cryptocurrency up to more women and LGBTQ+ investors. YPulse’s WE Buying Into Crypto and NFTs trend report shows that the majority of young Europeans believe cryptocurrency is the future, adding some legitimacy to all the hype. And while males (and Millennial males especially) are buying in, young females are less knowledgeable about crypto—and more intimidated—creating a need for organizations and finfluencers that can help close the gender gap. In France, crypto advocates Amandine Claude and Caroline Jurado are turning to social media and other mediums to give women and LGBTQ+ people in France the education and encouragement they need to get involved in the space—and to make digital investing less of a boy’s club. (L’ADN)
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