Frida Baby’s latest campaign features real reviews of its products from parents to highlight “the messy realities of parenting.” 

Frida Baby’s latest campaign features real reviews of its products from parents to highlight “the messy realities of parenting.” Frida Baby is a brand known for products like NoseFrida the SnotSucker and Windi the Gaspasser, which helps Millennial parents deal with childrearing’s more uncomfortable, and gross, issues. Many of their products are bestsellers on Amazon, amassing thousands of “over-the-top reviews” from Millennial parents who have gone through “the same messy and chaotic trials and tribulations while raising kids,” often resulting in “universal, WTF moments.” The brand is showcasing some of these real reviews in a new campaign, narrated by Amy Schumer. One featured review by @milk00makers reads: “At first I was super grossed out by sucking snot out of my kids nose. But here’s the thing, if the baby ain’t sleeping, ain’t nobody sleeping. I don’t know what people did before this!” YPulse’s Millennial Parenting report found that the majority of Millennial parents like when people are honest about how hard it is to be a parent—and Frida Baby’s latest campaign is a strategic way to market their products while also showing the struggles parents go through. (PR Newswire, Adweek)