Rebelstork is a new resale platform for baby gear. 

Rebelstork is a new resale platform for baby gear. Thanks to ThredUp and Depop, and brands debuting their own resale initiatives, the resale market is continuing to explode. But as it becomes more mainstream, niche product categories are receiving the “resale treatment” as well–including baby and child products. Rebelstork, which launched in Canada in 2019 and the U.S. last month, wants to be “a white-glove and sustainable shopping service for parents.” Last year, the company raised $5 million in funding following “substantial” growth during 2020 and 2021—and it currently has 45,000 members, which includes both buyers and sellers. According to CEO Emily Hosie, when it comes to baby gear products like cribs, high chairs, and strollers, safety and affordability are top priorities for parents. While she considers Facebook Marketplace to be their main competitor, they’re offering the convenience of “vetted and sanitized products.” In order to meet demand, Rebelstork sources open box or overstock products directly from brands, and handles reverse logistics to remove “the friction of selling bulky pre-owned items.” And for those interested in selling products, the brand offers facility drop-offs or home pickup without any fees. YPulse’s sustainability research found that over half of Millennial parents have purchased secondhand clothing / accessories—and according to Hosie, “Millennial and Gen Z parents are already used to buying secondhand in other categories. We want to give them a viable and safe way to shop gear for their children.” (Modern Retail)