Anonymous apps have a rocky history, but Sidechat is reportedly taking off on college campuses.While anonymous apps had a major moment years ago, ultimately popular platforms like Yik Yak were banned on many campuses for their progression of hate speech and harassment. But the allure of chatting and gossiping without revealing identities is still alive, and Sidechat is the latest anonymous app to “rack up downloads” at schools like Harvard, Columbia, and Cornell. The app’s marketing has reportedly been targeting specific campuses with student ambassadors, and Sidechat Instagram accounts that are specific to each college. Posts range from memes to gossip, with one student comparing it to Lady Whistedown’s column in Bridgerton, but of course, anonymity breeds toxicity as well and some report that they have deleted the app due to “hateful posts”—but ultimately the desire to stay in the loop on campus happenings weighs out the negatives for many. (NYT)
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