Mixology is reaching Gen Z on TikTok, reviving “cocktail culture” for those who have yet to set foot in a bar. Over the course of the pandemic, bars were left barren and bartenders were left jobless. But on TikTok, popular mixologists like Kaityln Stewart (@likeablecocktails) and Lucas Assis (@thelucasassis_) were able to amass huge followings by teaching young drinkers to make classic and unique cocktails—at home. How-to cocktail videos are an aesthetic and one Gen Z is coming to love. To JohnnyDrinks (an account run by a father-son duo with over 2 million followers) it seemingly doesn’t matter if younger generations drink less than any other gen, they are more interested in content with good “storytelling, trends, personalities, and editing” and #BarTok has all of the above. (The Takeout)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
