Gucci is scouting esports players, looking to foster talent in their new Gucci Gaming Academy.The luxury brand and Feceit, the largest competitive gaming platform in the world, are working together to support amateur gaming talent in their rise to esports fame. This sponsorship opportunity will be based on players’ performance on and off screen; their gaming abilities and soft skills. Gucci is looking for the total package, since the program will be offered for one year or until a participant has been signed to a pro-league team. The Gucci Gaming Academy will offer a ton of perks to help navigate their lives as pro esports players, including stress management techniques and overall mental health support in collaboration with the World Health Organization and Mindworks, and of course Gucci will be adding their “stylistic flair” to the academy. Esports players and streamers are extremely influential among Gen Z and young consumers are often swayed by their sponsorships. (MarketingDive)
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