Spanish startup Getlife is the latest company making life insurance accessible to a new generation. YPulse’s WE Insurance report found that while 60% of Millennials say life insurance is necessary or essential, just 39% actually have it. Meanwhile, the number of life insurance policies has dropped in Western Europe in recent years: coverage in the U.K. went down from 83% in 2007 to 71% in 2018. Now, a crop of startups have emerged to appeal to young consumers with sleek design, digital applications, temporary policies, and even gamification. The latest is GetLife, which offers consumers in Spain, Portugal, France, and Germany seamless access to life insurance. Unlike other providers, GetLife doesn’t require a medical check, making it easier to qualify for a policy—and offering a new generation of spouses and parents peace of mind that their loved ones will be taken care of. (TechCrunch)
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