Boston Beer is introducing a new line of canned teas, this time infused with THC. Teapot, their new line of alcoholic iced tea, will include 5 milligrams of THC with flavors designed to mask the taste and aroma of the herb. Boston Beer has had huge success among young drinkers with non-beer beverages like Truly (Millennials’ eighth favorite alcohol brand). YPulse research also shows Millennial interest in marijuana has been fueling the mainstreaming of weed and has been driving the cannabis economy for years. Drinks like Twisted Tea are a top choice for Millennials and the inclusion of THC in Teapot is the perfect combination of the two favorites (a.k.a. hard tea and weed). The launch of Teapot will take place in select Canadian provinces this summer and proves to be a big move toward the normalization of cannabis. Ultimately, this is a way for Boston Beer to broaden their product range as young drinkers’ tastes change and evolve. (FoodDive)
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